Salt Lake City - 26 March 2012 (PRNewswire) - USANA Health Sciences, Inc. (NYSE: USNA), a global nutritional supplements company, today announced the official opening of its France and Belgium markets. Bringing the company's international expansion to 18 countries worldwide, USANA's newest office will reside on the Champs-Elysees in Paris and will initially offer seven nutritional supplements and eight skin-care products.
The new office will be equipped with a staff to meet the needs of its Independent Distributors, provide customer service and support market development, compliance, accounting, commissions, and logistics, among others. The state-of-the-art facility will also include a will-call center and conference space.
"European expansion has been a top priority for us," said USANA's Chief Executive Officer, Dave Wentz. "We currently have customers in the U.K. and the Netherlands, but with the opening of our France and Belgium markets, we are hoping to increase our market share in the region. Europe is a place of immense growth and prosperity and we expect this new expansion to support positive growth on both sides of the Atlantic."
According to the World Federation Direct Selling Association (WFDSA), France is the 10th largest direct-selling market, with estimated sales of 2.45 billion dollars a year (1.8 billion euros) and third overall in the European Union (EU).
Following on the heels of the France and Belgium opening, residents of Germany, Austria, Spain, Italy, Luxembourg, andIreland will be able to purchase USANA's high-quality products for personal use as Preferred Customers (PCs).
USANA Health Sciences (NYSE: USNA) develops and manufactures high-quality nutritionals, personal care, energy and weight management products that are sold directly to Preferred Customers and Associates. The corporate headquarters are located in Salt Lake City, Utah, US.
Source: USANA Health Sciences