30 August 2012

Adidas Group opens new office in Shanghai, China

30 August 2012 - Adidas Group China has opened a new office in Shanghai. Located in Shanghai’s bustling Puxi commercial and retail district, the new office features an increase in office and meeting space and improved office technology, offering employees a more collaborative work environment. 

Adidas plans to move forward with its ambitious Route 2015 strategy, to expand capabilities and grow the company into the leading sportswear brand in the country. Its goal is to be in 1,400 lower-tier cities by 2015, strengthen its position in key categories such as football and running, and maintain annual double-digit growth through 2015. In the two years since the strategy was launched, Adidas has expanded  its coverage to 350 new cities and currently operates over 7,000 retail stores across 900 cities. It has seen tremendous growth in recent years and its first-half results showed a 19% increase in China. 

Source: Adidas Blog