20 August 2012

MobileBits Acquires Switzerland–based Aixum Tec

Los Angeles, and Zurich – 20 August 2012 – MobileBits Holdings Corp., a leading provider of enterprise-class social and digital experience solutions announced today that it has acquired Switzerland based Aixum Tec. Aixum is a leading provider of mobile marketing and loyalty solutions for the local business marketplace and has deployed to many thousands of merchant locations across 60 brands in Europe. All Aixum employees will join the MobileBits team. 

Local advertisers want meaningful mobile connections with consumers and are searching for a comprehensive suite of mobile marketing and advertising tools that enable these connections through a variety of touch points. The Aixum acquisition is a strategic addition to MobileBits already extensive mobile, digital and social platform. The integration of Aixum's technologies will create a mobile marketing network that, for the first time, gives local advertisers an opportunity to engage and foster these customer connections through a complete and seamless set of tools. 

"This acquisition creates an unprecedented combination of integrated mobile network capabilities, mobile user reach and the most comprehensive suite of mobile marketing solutions available in the market today," said Andrew Marshall, CEO of Aixum. “The combination of MobileBits’ broad and scalable PRINGO CONNECT extension platform with SAMY4ME provides a unique offering that enables any merchant to quickly and easily integrate any existing applications like loyalty, gift cards, commerce and many others while maintaining only one mobile strategy.” 

"Aixum has built an extensive advertising network and unique technology platform tailored for today's smartphones and tablet computing devices. This technology combined with MobileBits robust social mobile capabilities will provide the market with a unique end-to-end platform only before possible with enormous development and IT budgets," said Walter Kostiuk, MobileBits Chairman and CEO. "We look forward to welcoming the talented group of Aixum employees who will certainly complement the existing MobileBits team." 

MobileBits leading-edge digital and social software platform combined with Aixum's extensive European mobile marketing network firmly positions MobileBits as the one-stop mobile industry leader for brands, merchants and retailers around the world. 

MobileBits will maintain an office in Europe to continue and oversee its expansion into other European countries. From Aixum, Andrew Marshall will join MobileBits as its COO and Andre Lambelet joins MobileBits as its VP of Technology. 

 Source: MobileBits Holdings Corporation