24 August 2012

Penn Schoen Berland sets up office in Mumbai, India

Guragon, India – 24 August 2012 - Penn Schoen Berland (PSB), a global research based strategic communications advisory that helps companies negotiate some of their toughest corporate image and corporate affairs challenges announced today the launch of its second office in India in Mumbai. PSB started South Asia operations in April 2011 with its first office in Gurgaon.

Coinciding with the launch of Mumbai office, PSB also announced the introduction of Capital Market Communications (CMC) to its bouquet of services. PSB will help create business & financial communication roadmaps that will guide CEOs & CFOs of publicly traded companies to maximize returns to their shareholders. Mehul Mehta, a Chartered Accountant and an Investor Relations expert with close to a decade and a half of experience in this field joins PSB Mumbai as a Director and will lead the CMC team.

Ashwani Singla, MD & CEO, PSB, South Asia says “As the Indian economy tries to regain its strength; companies have their own challenges as they struggle to sustain investor’s interest in them. Combining our research and capital market communications capabilities will provide clients with deep insights and an actionable programme to protect and enhance shareholder value.” He further added, “Mumbai being the financial capital of the country, it was only appropriate that we take this opportunity to expand our presence.” 

Penn Schoen Berland (PSB) is a ‘Global Research based Strategic Communication Advisory’ that brings the lessons learnt from its campaign trails into the board room to help companies negotiate some of their toughest corporate image & corporate affairs challenges. For over thirty years PSB has used research to leverage unique insights about public opinion, to give our clients a competitive edge. PSB serves Fortune 100 Corporations, leading Hollywood Studios and has helped elect over 30 Presidents and Prime Ministers around the world. 

PSB, South Asia office was established early 2011 in Gurgaon and serves a blue-chip clients comprising leading Indian transnationals and Multinational corporations operating in the Indian Sub-continent, South East Asia & The Middle East. The South Asia is led by Ashwani Singla, formerly the CEO of Genesis Burson-Marsteller (GBM) & Board Member, Burson-Marsteller (B-M), Asia Pacific. 

Source: WPP