04 September 2012

Berentzen-Gruppe AG establishes new subsidiary in Shanghai, China

04 September 2012 - Berentzen-Gruppe AG (Berentzen) continues expansion into China. The newly established subsidiary Berentzen Spirit Sales (Shanghai) Co., Ltd., based in Shanghai, will expand distribution in China with a focus on Beijing, Shanghai and Guangzhou. In order to accelerate the growth in the Chinese market, Berentzen also closed a new distribution agreement with one of the largest Chinese distributors. 

With a fast-growing, affluent middle class, which has a strong interest in Western brands, China is an attractive market for Berentzen. Alongside the existing key markets of Germany, the Czech Republic, Russia and the U.S., the emerging markets of Asia are becoming increasingly important for Berentzen. 

Source: Berentzen-Gruppe AG (Translated from German)