03 September 2012

IAR Systems enforces presence in France with new legal entity

Uppsala, Sweden - 03 September 2012 - For several years, IAR Systems® has been serving the French market with a representative office. Having built up a steady relationship with a huge customer base in France, including several global players, IAR Systems now proves their commitment to the embedded community in France by setting up a new legal entity: IAR Systems SARL (Société à responsabilité limitée), still located in Courtaboeuf Cedex Southwest of Paris, is now the first place to go for customers in France.

IAR Systems SARL is not only a regional sales channel, but also the direct interface to IAR Systems’ world-wide acknowledged support. “With IAR Systems SARL we are now able to better serve the French embedded market”, said Thomas Winkler, Director European Sales for IAR Systems. “We see the huge technological potential of this region with outstanding solution-oriented embedded developers. They need us as a reliable tools partner who can offer them the best tools for their design projects and who is easily available for first-class technical support.”

IAR Systems’ flagship product IAR Embedded Workbench® offers embedded systems developers a completely integrated development environment for developing, building, and debugging embedded applications with strong requirements on performance and reliability. It is the world’s most widely used C/C++ compiler and debugger tool chain for 8-, 16-, and 32-bit MCUs. IAR Embedded Workbench supports more than 2,000 ARM® devices, which is more than any other embedded development tools vendor. It also supports ten MCU families including more than 4,000 devices from Renesas, and at the same time is the world-leading embedded development tool suite for Texas Instruments’ ultra-low-power 16-bit MSP430 microcontroller family.

Presently, the team of IAR Systems SARL is being led by Franck Vancoellie, Field Application Engineer, and Bénédicte Bissey-Yassa, Inside Sales.

Founded in 1983, IAR Systems is the world’s leading provider of software for programming of embedded systems. IAR Systems is listed on NASDAQ OMX, Stockholm. The company has 150+ employees, is headquartered in Uppsala, Sweden, and has sales and support offices in the US, Japan, Korea, China, Germany, France and the UK, and distributors in 25 additional countries. 

Source: IAR Systems