06 September 2012

IHG Announces Robust Expansion Plans in Indonesia

Jakarta - 06 September 2012 - IHG has announced robust expansion plans for Indonesia, identifying it as a key growth market within the region. Revealing a strong pipeline especially in the midscale segment for Holiday Inn and Holiday Inn Express, IHG will also strengthen its position in the market with the launch of Hotel Indigo, which will bring its representation of brands in the market to five, alongside InterContinental and Crowne Plaza. 

IHG’s aim is to have a portfolio of preferred brands in the best developed and emerging markets and with its fast growing tourism industry, booming middle class and increasing wealth, Indonesia offers huge potential for rapid growth. In 2011, Indonesia’s GDP crossed USD 1 trillion, joining ranks with China and India. Growth in Indonesian also hit a 15-year high of 6.5 percent in the same year and is projected to come in between 6.3 and 6.7 percent this year. 

Responding to this boom, IHG’s midscale brands Holiday Inn and Holiday Inn Express are well-positioned to fulfil the accommodation needs in this primarily midscale market of both domestic and foreign travel in Indonesia.

IHG’s growth in Indonesia will see the entry of Holiday Inn Jakarta Kemayoran which is set to open in 2013, Holiday Inn Resort Bali Benoa in 2014, and Holiday Inn Solo in 2016.

With 2,152 Holiday Inn Express hotels and 200,839 rooms globally, and another 451 hotels in the pipeline, Holiday Inn Express is one of the largest and fastest growing hotel brands in the world. Since its official launch in June, the Holiday Inn Express brand has continued to pick up momentum with more signings secured for hotels across the region. There are currently 18 hotels scheduled in the Holiday Inn Express pipeline over the next two years, of which half will be in Indonesia. These include Holiday Inn Express Jakarta Thamrin, Holiday Inn Express Jakarta Pluit, both scheduled for 2013, Holiday Inn Express Bali Legian and Holiday Inn Express Semarang Simpang Lima scheduled for 2013; and Holiday Inn Express Surabaya Atria, Holiday Inn Express Solo, Holiday Inn Express Yogyakarta, Holiday Inn Express Jakarta Simatupang and Holiday Inn Express Bogor scheduled for 2014.

IHG will also introduce yet another one of its brands to Indonesia in 2016 with the Hotel Indigo Jakarta Kemang. Hotel Indigo will be the group’s 5th brand in the market, and Indonesia will be the 2nd market in South East Asia to launch the brand in the region.

IHG (InterContinental Hotels Group) franchises, leases, manages or owns over 4,500 hotels and more than 666,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years. InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. 

Source: IHG