06 September 2012

Infectious Media Opens its First International Office in Paris, France

Paris - 06 September 2012 - Infectious Media, specialist in intelligent online display, today announced the opening of an office in France, its very first office outside the United Kingdom. The Paris-based team will be led by Sylvain Deffay. The company has already conducted several advertising campaigns for brands such as France Starwood hotels and will expand its local operations in the coming months. 

Having started his career in Financial Controlling within two large American telecommunications groups (MCI WorldCom/Verizon and AT&T), Sylvain moved into digital media as an International Account Director at Microsoft Advertising. During his tenure there, he built a portfolio of some of the biggest European brands in online marketing. Passionate about RTB from its early days, Sylvain took up the role of EMEA Partner Manager on the Microsoft Advertising Exchange before joining Infectious Media to open its first international office, in Paris. 

Infectious Media was named in the Media Momentum Awards 2012 as one of Europe’s fastest growing. As specialists in intelligent online display, Infectious Media combines advanced analytics with proprietary targeting and optimisation tools to power efficient real-time display advertising. Using, its proprietary technology, Impression Desk™, and specialist expertise, Infectious Media’s fully managed service deciphers the mass of data generated online and held across clients' systems to create insight which drives intelligent online display campaigns for high returns time after time. 

Source: Infectious Media