23 September 2012

LifeVantage to open new office in Tokyo, Japan

Salt Lake City - 19 September 2012 (GLOBE NEWSWIRE) -- LifeVantage Corporation today announced plans to further expand operations in Japan and to enter the market in Hong Kong. It will host a grand opening event in Tokyo on October 13 and October 14 to celebrate the official opening of its new Tokyo office. 

For the past two years, the Company has been selling its Nrf2 Synergizer dietary supplement Protandim® and its anti-aging skin cream LifeVantage TrueScience® into Japan using a "not-for-resale" model. Douglas C. Robinson, President and Chief Executive Officer of LifeVantage, remarked, "We anticipate that the grand opening event will be attended by several thousand independent distributors, vendors and other friends of LifeVantage. This marks an important transition point for our move to a complete "on-the-ground" presence in Japan."

In addition, the Company announced today that it is exploring the opportunity to sell its products in Hong Kong. The Company is in the late stages of regulatory and legal reviews of the opportunity and believes that it should be able to begin selling product into Hong Kong through a network of independent distributors within the next three to six months.

Mr. Robinson further stated, "We remain committed to expanding our operations in places where we believe we can grow in a sustainable manner. We have demonstrated that there is substantial demand for our products and business opportunity in Japan and we believe Hong Kong may provide important opportunities for customers and independent distributors as well. We look forward to continuing our international expansion efforts."

LifeVantage, (LFVN), a leader in Nrf2 science and the maker of Protandim®, the Nrf2 Synergizer® patented dietary supplement, is a science based nutraceutical company. The Company was founded in 2003 and is headquartered in Salt Lake City, UT. 

Source: LifeVantage