07 September 2012

Nissan Starts Production of 2013 Sentra in Aguascalientes, México; US$150 Million Investment

Aguascalientes – 07 September 2012 - Nissan celebrated the production start of the all-new Sentra compact car at its Aguascalientes 1 manufacturing plant in Mexico. The 4th generation Sentra, which boasts a stylish new design, increased fuel economy and additional safety features, will represent about half of the plant's automotive production, which also makes the Tiida and Versa. More than US$150 million was invested to prepare the existing plant for the launch of this new model. The Sentra nameplate, which has been produced in México since 1992, is exported to more than 20 countries. 

Company executives, including Bill Krueger, vice-chairman of Nissan Americas, accompanied workers in a ceremony that celebrated the first 2013 Sentra produced on Aug. 30. As the car was driven off the assembly line, it was serenaded by employees who cheered on with a car horn ensemble and by a classical music orchestra. 

Armando Avila, vice-president of manufacturing for Nissan Mexicana said, "The Sentra is produced with great quality and a warm heart here in Aguascalientes. The all-new 2013 model promises to strengthen its position among the most popular vehicles in the country, but will also earn the admiration of customers in international markets." 

The Aguascalientes 1 manufacturing plant will build nine versions of the Sentra for the United States, Canada and other export markets, in addition to México. Nissan's manufacturing plant in Canton, Miss., also will produce the 2013 Nissan Sentra. The two plants will be able to supply a greater volume of the all-new Sentra than ever before, satisfying consumer appetite for fuel-efficient and stylish small cars. 

Jose Luis Valls, president and managing director of Nissan Mexicana added, "There is great anticipation in the market for the all-new 2013 Sentra compact car, which comes to deliver a modern design, fuel efficiency, safety and a range of surprisingly premium features for its segment. I congratulate the Aguascalientes manufacturing team for having built a solid nameplate since 1992, through an almost legendary commitment to top quality. The more than 11,600 employees that make up Nissan's team in México are very proud of the Aguascalientes team as we embark in this new chapter, which no doubt will be an absolute success." 

Since the start of production in 1992, more than 430,200 Sentra cars have been produced in Mexico. Nissan Mexicana will announce the launch date and pricing of the 2013 Nissan Sentra this fall. 

Nissan Mexicana is in the midst of constructing a new US$2-billion manufacturing complex in Aguascalientes, Mexico (Aguascalientes 2) and is recruiting more than 3,000 employees to kick-start the operation by the close of 2013. Aguascalientes 2 will produce B Platform cars to meet fast-growing demand for compact cars in the domestic and export markets. 

Established in 1961, Nissan Mexicana, S.A. de C.V. is a subsidiary of Nissan Motor Co. It includes Headquarters, Marketing, Sales, Distribution, R&D and manufacturing operations in Aguascalientes, Cuernavaca, Manzanillo and Mexico City. In 2011, it sold 224,509 vehicles in Mexico, reached a market share of 24.8% and produced 607,087 vehicles. 

Nissan Motor Co., Ltd., Japan's second largest Japanese automotive company by volume, is headquartered in Yokohama, Japan and is an integral pillar of the Renault-Nissan Alliance. Operating with more than 248,000 employees globally, Nissan provided customers with more than 4.6 million vehicles in 2011. 

Source: Nissan