11 October 2012

Beyond Analysis expands Asian operations with new regional headquarters in Singapore

London - 09 October 2012 (PRNewswire) - Global consumer insight group Beyond Analysis is expanding its Asian operation with the opening of a new office in Singapore. With over 80 staff internationally, Beyond Analysis has decided to make Singapore its regional headquarters to serve its rapidly growing list of clients, which includes Robinsons department store. 

The larger office and territory expansion will be headed up by Lisa Didsbury. Recently promoted to Head of Delivery for South East Asia, Lisa brings with her 14 years of experience in CRM and acquisition, segmentation and behavioural insight. She has worked with clients across all industry sectors, in the UK, Australia and New Zealand, delivering highly successful data insight programmes for her clients. 

Announcing the new headquarters and her promotion, Lisa Didsbury said: "Singapore is a vibrant business centre and the region is doing a lot to make it very attractive to businesses like ours to open an office here. I am looking forward to the challenge of driving Beyond Analysis' business forward in South East Asia and helping our customers to better engage and service their customers." 

Beyond Analysis, architects of the C-DNA™ solution, is an international company focused on using its expertise in Big Data analytics and insight to develop targeted loyalty programmes that deliver incremental revenue by driving deeper customer engagement. With the new Singapore office, and the recently opened US office, Beyond Analysis now has presence globally with offices including London, Sydney, Denver, Cape Town and New Delhi. 

Paul Alexander, CEO of Beyond Analysis, continues: "I am incredibly proud that Beyond Analysis is going from strength to strength around the globe and this is only highlighted by the need to embark on new offices to keep up with the amount of new hires and clients we are engaging with. With Lisa Didsbury at the helm of this operation I know we have the best person in place to drive the business forward." 

Source: Beyond Analysis