09 October 2012

Coca-Cola Enterprises to invest €6.5mn to establish new JV in France with PET recycler APPE

London - 03 October 2012 - Coca-Cola Enterprises, which produces, markets and distributes Coca-Cola products in Western Europe, is today announcing two new initiatives aimed at improving recycling behavior and infrastructure, as part of its journey to becoming a low-carbon, zero-waste business. 

CCE will invest €6.5m to establish a new joint venture in France with PET recycler APPE to boost the capacity of its plastics reprocessing facility by 70 percent. This will recycle 20,000 additional tons of plastic into food-grade packaging per year. 

CCE’s investments in strategic infrastructure partnerships seek to ensure a holistic approach to the recycling challenge. The JV will invest in a new line at APPE’s existing recycling facility in Beaune, France and fund the trial and introduction of state-of-the-art technology, enabling more efficient recycling. 

This follows the opening of Continuum Recycling earlier this year in Great Britain, a joint venture between CCE and ECOPlastics which created the largest plastics reprocessing facility in Europe. Continuum Recycling will double the amount of recycled PET available in the British market. It enabled Coca-Cola to recycle all plastic bottles collected at 2012 Olympic and Paralympic Games venues and have them back on shelves as new bottles within six weeks. 

CCE is also funding a unique research partnership to explore how consumer behavior change strategies can improve at-home recycling rates in Great Britain and France, ensuring more bottles enter the recycling stream. 

Recycling rates in Great Britain and France remain below most other European countries, despite growing awareness of environmental concerns among consumers. The research program announced today will seek to define interventions which can overcome this gap between belief and behavior. It will be delivered in partnership with the University of Exeter and will be based upon in-depth, ethnographic research with households in Great Britain and France over a ten-month period. 

Coca-Cola Enterprises, Inc. produces, markets and distributes Coca-Cola products in Western Europe and is the world’s third-largest independent Coca-Cola bottler. CCE is the sole licensed bottler for products of The Coca-Cola Company in Belgium, continental France, Great Britain, Luxembourg, Monaco, the Netherlands, Norway, and Sweden. 

Source: Coca-Cola Enterprises