16 October 2012

New York City Launches New Tourism and Promotional Office in Mexico

Mexico City – 16 October 2012 – George Fertitta, CEO of NYC & Company, New York City’s marketing, tourism and partnership organization, today launched a new tourism and promotional office in Mexico, the City’s 10th largest international market. As travel from Mexico to New York City has increased almost 100 percent over the last seven years, NYC & Company is capitalizing on that growth and encouraging more travelers—especially the burgeoning middle class—to visit the City. 

New York City and Mexico City are both world-class cities that share so much in common—there could not be a better time for us to expand our investment in this key market, and invite more Mexican travelers to discover the unique energy, diversity and excitement of our City,” said Mayor Michael R. Bloomberg. 

Travel from Mexico to New York City has grown from 192,000 visitors in 2005 to 376,000 visitors in 2011. In 2012, the City is expected to welcome close to 400,000 visitors. 

Today, we’re pleased to announce that we are investing millions of dollars in marketing and advertising assets to further develop travel from Mexico to New York City in the months and years ahead—the result will be increased visitation from Mexico, more jobs for our local tourism industry and hundreds of millions of dollars in economic impact,” said NYC & Company’s CEO George Fertitta. 

In the meeting held between Dr. Miguel Angel Mancera Espinosa, Mayor-elect of Mexico City, and George Fertitta, CEO of NYC & Company, Dr. Mancera said: “This will be a great gateway to share experiences, best practices and collaboration ties between these two great cities, that not only share a common vision, but friendship ties between their inhabitants. The collaboration that starts today will continue growing to establish true collaboration, not only in the tourism sector, but in a life philosophy and city vision between these two great cities.” 

Tourism to New York City reached record levels in 2011, when Mayor Michael R. Bloomberg announced that the City had achieved its goal of attracting 50 million annual visitors one year ahead of schedule. With 50.9 million visitors, $34.5 billion in direct spending and approximately $52 billion in total economic impact generated in 2011, the tourism industry is New York City’s fifth largest, accounting for 352,000 leisure and hospitality jobs. In April, 2012, NYC & Company established a new tourism goal: $70 billion in economic impact and 55 million annual visitors by the year 2015. 

NYC & Company, recognized as one of the world’s leading municipal marketing and tourism organizations, has a network of 18 international offices serving 25 global markets. While NYC & Company previously had representation in Mexico, it was not at the scale of its current operations. 

NYC & Company’s new representative office in Mexico will be managed by Connect Worldwide Mexico, under the direction of Mauricio Gonzales Licega. The office will provide tourism development, marketing and communications support, and will work closely with the travel trade and media throughout all of Mexico to promote the City’s diverse offerings (the office is not open to consumers). Fred Dixon, NYC & Company’s senior vice president, tourism and convention development, and Kimberly Spell, NYC & Company’s chief communications officer, will provide strategic direction for the office from New York City. 

Source: NYC & Company