16 December 2012

L’Oréal invests $100 million and creates 1,200 jobs in Mexico

- Largest hair color production plant in the world 
- Plant will supply both Latin America and North America 
- 32,000 m2 facility located in Villa de Reyes, State of San Luis Potosí

San Luis Potosí – 11 December 2012 - L’Oréal, announced today the opening of the largest hair color production plant in the world in terms of production capacity. With an investment totaling USD 100 million, this new factory will double the production capacity in Mexico, and will supply both Latin America and North America. 

"I welcome L’Oréal’s decision and the company’s confidence in our country. The investment of 100 million USD and the creation of 1200 jobs mark the strengthening of this confidence in Mexico. I extend a warm welcome to all the employees of this important group" said Enrique Peña Nieto, President of Mexico.

Focusing entirely on hair color products, the 32,000 m2 facility is located in the “Logistik II” Industrial Park, in Villa de Reyes, State of San Luis Potosí. L’Oréal’s other production plant is located in Mexico City. 

"The L’Oréal Group has decided to open its new production plant in Mexico, since this is one of the most strategic countries for the Group, a key crossroad between North America and Latin America. To have built our largest hair color plant here shows once more our deep commitment to provide the market with superior quality products and great value" said Jean-Philippe Blanpain, Executive Vice-President of Operations L’Oreal. 

"Given the growth of our business in the country and our industrial expertise, Mexico is key to attaining our goal of our next billion new consumers. The plant of San Luis Potosi reflects our confidence in the ongoing expansion of the Mexican market and that of the Latin American market itself" said Alexandre Popoff, Executive Vice-President Latin America Zone L’Oréal. 

The plant in San Luis Potosí started operations in April 2012, with a targeted production of over 100 million units in 2013, and over 210 million in 2014 – for a total production of 400 million cosmetics units in the country (including the Mexico City plant). It currently manufactures hair color products for L’Oréal Paris, Garnier, SoftSheen Carson and, from 2013, for L’Oréal Professionnel. The new plant in San Luis Potosí is a direct employment source for 400 people and an indirect employment source for 800 individuals. 

L’Oréal is the world’s leading beauty company. With sales amounting to 20.3 billion euros in 2011, L’Oréal employs 68,900 people worldwide. L’Oréal México started operations in 1962, and currently employs over 3,000 people. 

Source: L’Oréal