17 January 2013

Brazilian fast-food chain Giraffas establishes U.S. HQ in Miami

- To add 285 direct new jobs and invest $8 million

Miami, FL – 16 January 2013 – The Beacon Council, Miami-Dade County’s official economic development partnership, is pleased to announce Giraffas USA, a large Brazilian fast-food chain, has established its U.S. headquarters in Miami-Dade County, adding 285 direct new jobs within three years and an initial capital investment of $8 million. 

Giraffas, a well-known restaurant chain with nearly 400 restaurants in Brazil, opened its new headquarters in the City of Miami and recently opened restaurants in Midtown Miami, North Miami and Pinecrest. The company is planning to open its first Broward County restaurant in Pembroke Pines and later another restaurant in Doral. 

“Because of Miami’s diversity, it is the perfect place for our concept which is Brazilian/American style food,” said Joao Barbosa, CEO. “The restaurants have been well received with all three becoming quickly profitable. 

The company has reached a benchmark of hiring more than 100 full-time employees both to work in the restaurant and operations. 

Giraffas USA is a great addition to Miami-Dade County and a perfect fit for our culturally diverse community,” said Mayor Carlos A. Gimenez. “I’m excited for the many local jobs that Giraffas is creating, the wise economic investment that they’re making here, and the great Brazilian food that they’re serving up – bem-vindo!” 

The company was referred to The Beacon Council by Enterprise Florida, the state's official economic development organization. The Beacon Council assisted the company with research and marketing analysis, business contacts and referrals and general community information. 

“Adding 285 jobs for our residents is indeed something we should celebrate,” said Frank R. Nero, President and CEO of The Beacon Council. “Brazil is one of our top targeted international markets. We recently participated in the Governor’s mission to Brazil and we continue to seek a high level of interest from Brazilian companies.” 

The company is named after the long-necked mammal as a way of illustrating how far the company will go to provide good eats. 

The Beacon Council, Miami-Dade County’s official economic development partnership, is a not-for-profit, public-private organization that focuses on job creation and economic growth by coordinating community-wide programs; promoting minority business and urban economic revitalization; providing assistance to local businesses in their expansion efforts; and marketing Greater Miami throughout the world. 

Source: The Beacon Council