18 January 2013

Honda Opens New Technical Center in Manesar, India

- Center engages 200 engineers from HRID and HMSI associates
- First step towards new form of Honda operations worldwide 
- Honda to launch new Two-Wheeler products every Quarter in India 

Manesar, India - 17 January 2013 - Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) today announced its major forays in the field of cutting-edge R&D & technology. Spread over 10,000 square meters in HMSI Manesar facility, the New Technical Center engages 200 engineers from Honda Research & Development India (HRID) and HMSI associates. 

Traditionally, Honda R&D is operating as separate entity across all motorcycle, automobile & power product divisions globally. Undertaking a major paradigm shift, the New Technical Center is a first step by Honda towards a new form of global operations. 

As a global leader in mobility, Honda has reinforced its commitment for India as a priority market for the world. In a first ever across all operations globally, new Technical Center combines integrated system of DEBQ (Design, Engineering, BOP/Purchasing and Quality) under one roof to create a globally optimal operating system that advances local development of higher quality product at low cost. 

In another first for the Indian motorcycle industry, Honda’s New Technical Center houses the advanced Wind Tunnel facility which simulates real world air flow situation to monitor aerodynamics and its effect on models to develop truly fuel efficient two-wheelers. The facility’s engineering and styling design also incorporates benchmark equipment like chassis dynamo, bench dynamo, layout machines, SEM microscope etc. 

In keeping with its strategic approach of ‘Mileage Up’ for maximizing customer satisfaction, Honda today launched the all new Honda Eco technology across Activa, Aviator & Dio, making them the Most Fuel Efficient Automatic Scooters in India. 

The new Honda Eco Technology boosts fuel efficiency of Honda’s automatic scooters by further 11%, resulting in a Dream Mileage of 60 km/l (Mileage based on internal Honda test ride mode that is close to actual city riding conditions). This revolutionary mileage benchmark is yet another milestone from Honda reinforcing its leadership in the Indian automatic scooter market. 

Speaking on the way ahead Keita Muramatsu - President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd - said “April to December 2012 was a year of rapid strides when Honda bucked the market sentiments to grow at phenomenal 37%. 2013 is a year when we Excite Customers with speed. As India becomes the Global Innovation hub for Honda, Customers can look forward to new products by Honda every quarter and also faster delivery of some of our higher demand models with the start of operations of 3rd facility at Karnataka soon. ” 

Speaking on the technical center Atsushi Amataka, President – Honda Research & Development India Pvt. Ltd. (HRID) said, “As the World’s No. 1 two-wheeler maker, Honda carries with it a legacy of cutting edge R&D resulting in customer oriented products. India is today the center of attention globally with the new Technical Center. We are committed to deliver faster development of products of highest quality with low cost drawing efficiencies from R&D, designing, engineering, purchasing and quality under one roof for the first time.” 

Source: Honda