04 January 2013

Revionics Opens New Office in London, UK

- Guillermo Rotstein appointed VP Sales for EMEA region

Roseville, CA – 03 January 2013 – Revionics, Inc., the leading provider of End-to-End Merchandise Optimization solutions, announced today that it has opened a new office in London, UK and appointed Guillermo Rotstein, as Vice President of Sales for Europe, the Middle-East and Africa (EMEA). In his new role, Rotstein will be responsible for strategic sales and business development efforts across the entire EMEA region. 

We are extremely pleased to have Guillermo join the Revionics team to strengthen our EMEA operations and sales efforts,” stated Marc Hafner, President and CEO of Revionics. “EMEA represents a significant growth area for Revionics and with Guillermo’s strong retail sales expertise, coupled with his deep technology knowledge, we will accelerate the adoption of our solutions across this region.” 

Rotstein has over 15 years experience bringing big data, planning and optimization software technologies into the retail market. He joins Revionics from Oracle where he served as Senior Director, EMEA Sales Consulting and Business Development for their Retail Business Unit. Prior to this, he was the Europe Programme Director at ProfitLogic, a Price Optimization pioneer, that was acquired by Oracle. 

“I am thrilled to be part of the Revionics team, a company that is experiencing tremendous growth and whose innovative optimization solutions enables retailers to compete more profitably in today’s highly-complex retail market,” said Guillermo Rotstein, Revionics’ new Vice President of Sales for EMEA. “Revionics’ merchandise optimization solutions offer unique capabilities specially suited for the European retailers and I am looking forward to growing Revionics’ customer base in the region and delivering value to their business.”


Revionics is a leading provider of End-to-End Merchandise Solutions, including shopper-centric assortments, micro and macro space allocation, pricing, promotions and markdowns. It is headquartered in Roseville, CA, USA. 

Source: Revionics