14 January 2013

U.S.-based Vitamin Shoppe enters Canadian market with two stores in Greater Toronto Area

- To expand its retail stores under the Vitapath banner across Canada 
- Additional locations expected to open later in 2013 

Toronto - 14 January 2013 (PRNewswire) - Vitapath, a subsidiary of U.S.-based Vitamin Shoppe, Inc., has opened its first two Canadian stores in the Greater Toronto Area in Newmarket and Leaside. Vitamin Shoppe expects to expand its retail stores under the Vitapath banner across Canada, with additional locations expected to open later in 2013. With more than 570 retail locations across the United States, The Vitamin Shoppe brings 35 years of expertise in helping people fulfill their health and wellness goals. 

As a specialty retailer of nutritional products ranging from vitamins, minerals and sports supplements to homeopathic remedies, health and beauty aids and more, Vitapath offers Canadians an unrivalled selection of brands and products. The stores feature over 6,300 products from more than 300 brands, including Vitapath's own private label brand with over 200 products

The company supports its broad assortment with one of the most knowledgeable teams of store associates in the industry called Health Enthusiasts. In addition to having certified health practitioners and nutritionists in-store, Vitapath Health Enthusiasts participate in regular training so they are able to best help customers find the products that are right for their unique health needs. 

"Canadians take an active interest in their health and wellness and Vitapath offers a comprehensive selection of products in a one-stop shopping environment," said Vitamin Shoppe CEO, Tony Truesdale. "Our focus on engaging in one-on-one dialogue and providing expert knowledge and personal service through our Health Enthusiasts and in-store nutritionists will make us a trusted source for our customers." 

Vitamin Shoppe is a leading specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey. The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, green living products, and health and beauty aids to customers located primarily in the United States. The company carries national brand products as well as exclusive products under the Vitamin Shoppe, BodyTech and True Athlete proprietary brands. TheVitamin Shoppe conducts business through more than 570 company-operated retail stores, national mail order catalogs, and website. 

Source: The Vitamin Shoppe