01 February 2013

Audi Opens New R&D Center in Beijing, China

- Product customization for Asian customers 
- Audi Design China is part of the R&D Center
- Number of R&D staff in Beijing has increased from 40 to over 300
Audi leads the premium segment in China (including Hong Kong)

Ingolstadt/Beijing – 01 February 2013 – Audi AG has opened a new R&D Center Asia in Beijing, China,  strengthening its innovation capability in Asia and deepening the cooperation with its partner FAW-Volkswagen in China. The research and development teams will be active in product customization for Asian customers, including electronics and connectivity solutions. The engineers will also develop advanced technologies such as components for new-energy vehicles and efficient powertrains. The center is part of Audi’s global R&D and will closely cooperate with the development departments of FAW-Volkswagen.

"The new Audi R&D Center Asia is an important milestone in the internationalization of our innovation capacities," stated Rupert Stadler, Chairman of the Board of Management of AUDI AG, at the opening event in Beijing today. "The teams will work in close contact with the customers in Asia. And they will ensure that valuable ideas and innovations from Asia can be integrated into the early conceptual development phase of our products."

Audi Design China is part of the R&D Center, with designers for exterior, interior and color & trim. The teams get their inspiration from trends in Asia and will transfer new perspectives back to the headquarters in Ingolstadt, where the global design is created.

Asia - with Europe and the Americas - is one of the three main pillars for Audi’s global strategy. Audi leads the premium segment in China (including Hong Kong) and set a new record in 2012 with deliveries of 405,838 automobiles, an increase of 29.6 percent compared to the previous year.

The R&D Center Asia is located inside the new Audi China Building which opened today at 751 D-Park in Beijing's creative district. The expansion of Audi in China is not limited to R&D and includes sourcing initiatives and motorsport programs. 

Audi engineers in Beijing have successfully developed tailored infotainment solutions for China, Japan and Korea since 2008 - including a touchpad for the navigation system which allows handwritten input of Asian characters. Together with engineers from FAW-Volkswagen, a special Audi connect call-center service for China has been created. With the new center, the number of R&D staff in Beijing has increased from 40 to over 300. The R&D functions include engine, body, electronics and battery development, a prototype workshop, vehicle test facilities and state-of-the-art 3D development environments. The laboratories, prototype and R&D workshops cover an area of over 8,000 square meters. The head of the Audi R&D Center Asia is Lorenz Fuehrlinger.

Beijing is also the headquarters of Volkswagen Group China, and Audi will closely cooperate with the Volkswagen R&D functions, some of which will be located in the same building at 751 D-Park.

Source: Volkswagen