07 February 2013

Bosch Packaging Opens New Office in Cairo, Egypt

- Facility offers local service to African and Middle Eastern markets
- Company plans to double its staff by the end of 2013

Waiblingen / Cairo – 05 February 2013 - Bosch Packaging Technology has announced the opening of a new office in Cairo, Egypt. Bosch’s new office provides local sales and service support to meet the increasing packaging demands of the food, confectionery, and pharmaceutical markets in Egypt and beyond, including large parts of Africa and the Middle East. 

With a population of over 80 million and growing, Egypt is experiencing tremendous growth in the food, confectionery, and pharmaceutical industries. Previously, Bosch companies abroad supported regional and multinational customers. Now, these customers will benefit from a local presence backed by an international network. 

Since its doors first opened in July 2012, the office has gained ten associates. Additionally, the company has plans to double its staff by the end of 2013, continuing to generate employment opportunities in Cairo. 

Mazen Touban, general manager of the new office in Cairo said: “In every country I’ve worked, the key to success is always personal contact with the customer. Our Egyptian office gives us a local presence to better serve our customers with packaging technology and after-sales services.”

Bosch has set a 2013 sales target for its Cairo office in the mid double-digit million euro range for machines and services, for which key markets are the pharmaceutical and food industries. In particular, Bosch already has a strong reputation in the regional food industry. 

Based in Waiblingen near Stuttgart, Germany, and employing 4,700 associates, the Bosch Packaging Technology division is one of the leading suppliers of process and packaging technology. At over 30 locations in more than 15 countries worldwide, a highly-qualified workforce develops and produces complete solutions for the pharmaceuticals, food, and confectionery industries. 

The Bosch Group is a leading global supplier of technology and services, active in the fields of automotive technology, energy and building technology, industrial technology, and consumer goods. According to preliminary figures, more than 306,000 associates generated sales of 52.3 billion euros in 2012. The Bosch Group comprises Robert Bosch GmbH and its more than 350 subsidiaries and regional companies in some 60 countries. 

Source: Bosch