14 February 2013 - InnoGames has opened a location in Sao Paulo, Brazil to expand its market share in the region. With about 100 million registered players worldwide, InnoGames ranks amongst the biggest publishers of online games. Currently the company employs more than 200 people in its Hamburg-based headquarters.
Marcus Imaizumi is tasked with leading InnoGames Brazil and significantly growing the brand in a country where already 10 million people are playing InnoGames titles. Imaizumi is a longtime expert in the Brazilian online game industry. Previously, he worked as country manager for Sulake (habbo.com). Most recently, he led his own promotional marketing company in the area.
“We see Brazil as one of the largest growth areas in the world at the moment. The development of its infrastructure – especially in terms of the internet – has proceeded fast in recent years, largely due to the upcoming 2014 FIFA World Cup and 2016 Olympics,” explains Chief Operating Officer Michael Zillmer. He furthered this by saying the strengthened overall economic development of Brazil increased its attractiveness to online gaming companies, and the country’s position in Latin America made it a great starting point for further expansion in the increasingly valuable Central and South America.
Zillmer goes on to clarify, “We do believe, however, that success in this market rests on local knowledge and local contacts.” This will be Marcus Imaizumi’s task. He sees excellent opportunities in South America for InnoGames: “the existing user base is a big advantage for us because we don’t have to start from scratch. We will put focus on community management, and particularly media and payment partners to identify additional acquisition channels.”