12 March 2013

Ogilvy CommonHealth Worldwide launches branch in Moscow, Russia

Parsippany, N.J. – 12 March 2013 - Ogilvy CommonHealth Worldwide has launched a new brand on the Russian market - Ogilvy CommonHealth Russia. This new agency, specializing in communications for the pharmaceutical and healthcare market, will form part of Ogilvy Group Russia.

Ogilvy CommonHealth Worldwide is a global communications agency specializing in services for the pharmaceutical market, as well as the health and wellness sectors. The worldwide network counts 60 offices in 33 countries. The range of services includes: market access, OTC and Rx portfolio management, marketing services, patient/HCP/pharmacy insights, advertising, media planning, medical education, and digital communications including CRM programs. 

Dr. Ekaterina Vaganova has been appointed Managing Director of the Ogilvy CommonHealth agency in Russia. She is a medical doctor who graduated from the Warsaw Medical Academy (Poland). Her professional career started in the pharmaceutical practice of PwC Poland, where she was involved in supporting the Glaxo Wellcome and SmithKline Beecham merger. After her return to Russia in 2004, she joined Publicis Group Russia, leading and developing the pharmaceutical business unit. 

“Health has always been a key human value. That’s why emphasizing the importance of health-related products for our customers is a priority for us. We’ve built a first-class professional team—doctors, strategic planners, creatives and skilled communications managers—to deliver for our clients,” said Dr. Vaganova. 

Ogilvy CommonHealth brings together the best of two worlds: scientific professional expertise and consumer innovation. This synthesis enables us to create the most incredible communication solutions that have real cut-through for our customers. We are seeing this in our network around the world. Now, with the changing market needs in Russia, we believe the Ogilvy CommonHealth offer is just what the healthcare sector needs here. And Ekaterina is the best person to lead this exciting challenge,” said Gloria Gibbons, President, Ogilvy CommonHealth Worldwide, Europe, Africa & Middle East. 

The newly launched agency will be supported by the resources of Ogilvy Group Russia and also by the Ogilvy CommonHealth Worldwide network of expertise.

Source: WPP