04 April 2013

IBM Opens Social Business Data Center in Germany

Armonk, N.Y. - 04 April 2013 - IBM today announced the opening of a European-based IBM SmartCloud for Social Business Data Center. Based in Germany and serving the needs of customers in Europe, the Middle East and Africa (EMEA), the new facility will help businesses follow the lead of customers such as Arnold Clark, Codorniu, Shanks, Centrax TCL and Development Alternatives Inc (DAI). 

In recent months, IBM was cited as a leader in The Forrester Wave™: Cloud Strategies of Online Collaboration Software Vendors, Q3 2012. In a separate report, Forrester states that “the market for social enterprise apps and related services will grow at a compound annual growth rate of 61% to become a $6.4 billion market in 2016”. Taking these figures into account, it is clear that IBM SmartCloud for Social Business is poised for continued strong growth. 

With its new European Data Center IBM will help meet each customer’s unique deployment needs through flexible delivery models including either public or private cloud or a mix of cloud and on premises. 

“As global cloud-based Social Business adoption soars, companies continue to turn to IBM to usher them into this new social era,” said Alistair Rennie, general manager, social business of IBM. “With the new European Data Center we expand our industry-leading Social Business footprint, strengthening our ability to meet the needs for businesses seeking security-rich, flexible cloud environments that let them unleash innovation and drive a smarter enterprise.” 

In 2012, IBM announced support for EU and Swiss Safe Harbor frameworks and model clause agreements to address EU data privacy requirements for the cloud. Now, IBM extends its presence in Europe even further with the facility in Ehningen Germany. The new data center joins other SmartCloud for Social Business facilities in North America and Asia Pacific. In fact in 2012 alone, IBM announced that its Cloud revenue grew by 80 percent in 2012. 

Source: IBM