23 May 2013

Anomaly to Open Office in Shanghai, China

New York and Shanghai - 23 May 2013 - Anomaly has announced that it will open an office in Shanghai to further extend the brand's global footprint. Opening in July, the office will start with a staff of 20 people. 

Anomaly is working closely with current global clients to help them drive success in this critical market - with Budweiser and Diageo at the forefront - while also continuing to leverage its own IP portfolio with Avec Eric and EOS.

"We are thrilled to create a presence in Shanghai. As an agency, the market is a key engine for growth across virtually all of our clients. And as citizens of the world, when it is so significant a global factor on cultural and economic fronts, we must be a part of this change," said Carl Johnson , Founding Partner at Anomaly. 

The Anomaly Shanghai office will be led by Eric Lee (Managing Director) and Elvis Chau (Executive Creative Director) as Partners in the business. Both Lee and Chau have extensive experience in multiple Asia-Pacific markets and come to Anomaly from JWT Shanghai where they performed the same leadership roles. 

"Marketers in China are no longer satisfied with what an advertising or digital agency can provide. They need an idea partner to solve their problems using a full spectrum of tools including product innovation, experiential enhancement, customer journey optimization, and creative communication. This is the new generation of agency model - and Anomaly's DNA." – Eric Lee , Managing Director 

The Shanghai office is a refurbished building in the French Concession on Wulumuqi Lu. Anomaly will occupy the 2nd and 3rd floors, with a total of over 950 sq. meters (10,000 sq. feet.) 

Founded in 2004, Anomaly is a difficult to define, but exciting to work at 'new model' agency with offices in New York, London,Amsterdam, Toronto, and Shanghai. The agency's blue chip client roster includes Budweiser, Converse, Diageo, Dick's Sporting Goods, Google, Marriott Hotel Group, Nike, and P&G. 

Source: Anomaly