28 May 2013

MiX Telematics Opens New Office in Sao Paulo, Brazil

Cape Town - 28 May 2013 - MiX Telematics, a global provider of fleet management, driver safety and vehicle tracking solutions, announced the opening of an office in Sao Paulo, Brazil. The establishment of the new subsidiary signifies the company’s intent to increase its market penetration and grow its market share in Brazil and the greater Latin America region. 

“While we already have successful channel partner representation and customers in the region, we acknowledge the importance of having feet on the ground to service the specific requirements of the local market,” says Charles Tasker, Head of Fleet Solutions at MiX Telematics. 

“Considering the experience of MiX Telematics in similar emerging markets – such as in South Africa – as well as the fact that Brazil has the fourth-largest vehicle market in the world, our focus is on extending solutions to customers in the transport and logistics industry,” says Luiz Munhoz, the new regional Managing Director. 

In Brazil, road transport accounts for more than 70% of the entire transported load volumes, so there are literally thousands of customers in need of reliable tools that will help them run more efficient and more secure operations,” says Munhoz. “To reach them, we’ll grow our channel partner network significantly.” 

In a competitive assessment released by ABI Research in September 2012, MiX Telematics was referred to as ‘the one to watch’. The global study, which scrutinised a total of 18 commercial vehicle telematics providers, revealed MiX Telematics to be a strong performer in the areas of regional expansion and diversification of solutions across a variety of industries. 

With Brazil representing the ninth-largest economy in the world and the largest in Latin America, we look forward to rapid growth as well as shared success with new and existing channel partners,” concludes Tasker. 

Founded in 1995, MiX Telematics is a leading global provider of fleet management, driver safety and vehicle tracking solutions. MiX Telematics specialises in both fleet and consumer telematics, with fleet solutions available in 112 countries via an extensive channel partner network, and consumer solutions available in South Africa. The company is listed on the Johannesburg Stock Exchange and has offices in South Africa, Uganda, the United Kingdom, the United States, Brazil, Australia and the United Arab Emirates. Commercial customers include Parmalat, Schlumberger, Chevron, Greyhound, Go-Ahead Group, Spar, De Lijn, Vectalia-Subus and Scania. 

Source: MiX Telematics