18 May 2013

Neolane Opens New Offices in Munich, Sydney and Singapore

16 May 2013 - Conversational marketing technology provider Neolane announced further global expansion by opening offices in Munich, Sydney and Singapore, as well as a local data center in the Asia Pacific (APAC) region. These additional locations join existing offices in the United States, France, United Kingdom, Denmark and Neolane’s support office in Vietnam. 

With these additional offices, Neolane will be able to strengthen its human capital by investing in top localized talent and by relocating members of its existing team to the three locations. These new offices enhance support for existing Neolane customers in 12 countries and for Neolane users across 20 countries. 

Global demand for conversational marketing and CRM marketing automation systems continues to grow. Gartner estimates that investments in CRM marketing automation applications and services, which includes lead management, grew by more than 20 percent in 2011 and 2012, and will account for more than $4.2 billion by 2016 — representing the largest growth of any CRM segment. 

Neolane experienced a 40 percent increase in global growth last year. This year we're committed to continuing that momentum by expanding our global influence,” said Stéphane Dehoche, president and CEO, Neolane. “Europe and Asia are important markets for Neolane and our new offices and people will enable the company to meet the changing needs of global marketers and seize new opportunities within these markets. Neolane will continue to support the world’s top global brands and increase customer engagement through conversational marketing.” 

Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Neolane is used by more than 400 of the world’s leading companies including Alcatel Lucent, barnesandnoble.com, Sears Canada, Sephora Europe and Sony Music. 

Source: Neolane