10 May 2013

Zettics Opens New Offices in London and Singapore

Seattle, WA – 8 May 2013 – Zettics, the leader in big data mobile analytics for operators, today announced global office expansion to address the growing worldwide demand of delivering impactful business results on mobile data usage. As part of Zettics’ expansion, Ken Parkinson has joined the Company as Vice President of Sales for EMEA, and Paul Ash joins as Vice President of Sales for APAC.

Commenting on the expansion, Sterling Wilson, President and CEO at Zettics said, “The explosive growth of data services in Europe and Asia has driven an increased demand for world-class big data mobile analytics. We are excited to open offices in London and Singapore to support customers and accelerate growth in the regions. Ken and Paul bring deep industry expertise, and exceptional regional business development experience.”

John Gillespie, SVP Worldwide Sales and Business Development for Zettics, added, “Operators are increasingly recognizing the significant business value of intelligent big data analytics. As examples, Zettics solutions are helping operators generate new revenues from 3rd parties, identify high churn risk subscribers, reduce network tonnage, and empower subscribers to understand how they are using data. In fact, Zettics is able to demonstrate meaningful improvement within 30 days to Data Monetization, Marketing, Customer Care and Network business units of our customers.”

As Vice President of Sales for EMEA, Ken Parkinson will be responsible for managing key operator accounts, identifying new business opportunities, and growing Zettics’ customer base in the region. Ken brings over 20 years of experience in telecommunications consulting, services, and platform sales. Paul Ash joins as Vice President of Sales for APAC, opening Zettics’ first office in Singapore, with a focus to drive company sales and business development strategies for the region. 

Zettics provides a powerful suite of analytics solutions for Data Monetization, Marketing, Customer Care, and Network business units. Zettics, Inc. was founded in 2008 by wireless industry veterans Sterling Wilson and Asa Kalavade, (founders of GroundTruth and Umber, respectively). Today, Zettics provides a robust big data analytics solution to operators that delivers immediate, actionable insights on data activities (web, application, audio, video, p2p, VoIP, etc.). 

Source: Zettics, Inc.