27 August 2013

Sailthru Opens New Office in London, UK

New York – 27 August 2013 - Sailthru today announced the opening of its new office in London to oversee the ongoing and rapid growth of Sailthru’s European, Middle Eastern and African (EMEA) operations. Founded in 2008 and headquartered in New York City, Sailthru is a leading provider of personalized marketing communications technology. 

Omnichannel personalization is a challenge facing marketers around the world and it’s exciting for Sailthru to be the leading provider of this globally in-demand solution across verticals and at scale,” said Neil Capel, Founder and Chief Executive Officer, Sailthru. “As marketers today compete for customer attention, it’s critical that businesses be able to apply strategic personalization to increase the relevancy of their brand and, as a direct result, conversion. With our new office in London we’ll be able to do just that for EMEA.” 

“From our existing client base in the region, Sailthru has gained a solid understanding of the unique requirements of doing business in Europe. We recognize and are fully compliant with EU privacy standards such as the Safe Harbor Framework and the EU e-Privacy Directive,” said Dave Govan, Executive Vice President, Worldwide Sales, Sailthru. “We are very pleased to expand our offering of sales, solutions consulting, account management and support coverage to our growing roster of companies based out of, or with a presence in, EMEA.” 

Source: Sailthru / BusinessWire