14 August 2013

Toys“R”Us to open more than 100 stores across 21 countries worldwide

Wayne, NJ – 14 August 2013 – Toys“R”Us, Inc. announced its global store growth for 2013, with the planned opening of more than 100 stores located across 21 countries. This represent the net addition of over 900,000 square feet of retail space to the company’s store portfolio. 

The company’s most significant expansion plans for 2013 are in China, where it has already begun operating several of 22 brand-new stores scheduled to open this year. Expanding its business in China has been a priority for Toys“R”Us, Inc., and follows the launch of an e-commerce site and the opening of its first stores in Beijing last year. By the end of the year, the company plans to operate 51 stores in 27 cities throughout China. 

“Toys“R”Us is recognized globally as THE authority on toys and baby products and we’re pleased to continue growing our store base to make our brand more accessible to parents and kids throughout the world,” said Antonio Urcelay, Interim Chief Executive Officer, Toys“R”Us, Inc. 

Since embarking on its integrated store strategy in 2006, the company has converted approximately 25 percent of its wholly owned global store base to a format that brings the company’s toy and juvenile product offerings together to provide a one-stop shopping experience for parents and caregivers alike. The Side-by-Side format, which originated with Toys“R”Us, Canada, is now present in 15 global markets. Through the execution of its integrated store strategy, Toys“R”Us, Inc. has updated many of its existing locations by renovating the stores’ interiors and exteriors, while bringing both trusted brands under one roof. Concurrently, it has also allowed the company to relocate older stores in select markets to new sites in the current center of retail activity in those areas.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer. Merchandise is sold in 877 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 660 international stores and over 165 licensed stores in 35 countries and jurisdictions. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. 

Source: Toys“R”Us