18 September 2013

Audi to invest €150 million in Brazil

São José dos Pinhais/Ingolstadt – 17 September 2013 - AUDI AG is creating additional capacity for the next stage of the company’s growth. As of 2015, the Ingolstadt-based automobile manufacturer will produce cars in São José dos Pinhais, Brazil. The new Audi Q3 and the new A3 Sedan are to drive off the assembly line in the south of the world’s sixth-largest economy. For this purpose, the company will invest around € 150 million. 

Audi is thus consistently pursuing its course of international expansion. Already in late 2013, Audi will further expand its worldwide production network when the second Audi plant in China starts production in Foshan. The company plans to produce cars also in Mexico as of 2016. Together with the new production in Brazil, Audi intends to significantly increase its deliveries of the brand with the four rings to customers also on the South American continent.

Rupert Stadler, Chairman of the Board of Management of AUDI AG said: “By producing in Brazil, we will create the basis for further growth in the region.” Stadler also announced that the Sales Department would more than double the size of the dealer network by the end of the decade: “Also in Brazil, our goal is to lead the premium segment.”

Audi is already starting to make preparations to ensure that production begins smoothly in 2015. With production in Brazil, local sourcing should also have a positive impact on the carmaker’s business, explained Audi’s Board of Management Member for Procurement, Dr. Bernd Martens: “For the production of the A3 Sedan, we want to purchase a lot of components locally; we therefore plan to establish close relationships with Brazilian suppliers at an early stage.

By 2015, the company intends to invest around € 150 million to prepare for production at the site in São José dos Pinhais in the federal state of Paraná. As a first step, Audi will produce the new A3 Sedan here starting in 2015. A few months later, the Audi Q3 will also drive off the assembly line in Brazil.

Source: Volkswagen Group