03 September 2013

OpenX Opens New Office in Munich, Germany

Munich – 03 September 2013 - OpenX Technologies, Inc., one of the world's leading providers of digital and mobile advertising technology, today announced the opening of its office in Munich, Germany. The new office will provide support for publishers to maximize revenue and help advertisers reach their audiences at scale, across the German-speaking markets. OpenX also announced the appointment of digital media industry executive Dimo Velev to the newly-created position of Regional Director DACH. 

The OpenX monetization platform combines a massive Real-Time Bidding (RTB) digital marketplace for the trading of advertising space and breakthrough ad serving technology on a global scale. OpenX Ad Exchange is the Company’s online marketplace in which publishers and advertisers buy and sell this available ad inventory in real-time. 

In his new role, Velev will be responsible for ramping up OpenX Ad Exchange in Germany with inventory supplied by German publishers and demand for that inventory from German buyers. Velev’s priorities also include bringing OpenX Ad Server to enterprise publishers in Germany, introducing the concept of Revenue Intelligence and building an OpenX team dedicated to serving the DACH market. He joins OpenX with significant leadership experience in the digital and mobile advertising sectors. 

The German market is home to the second largest online population in Europe – after Russia – and it is still growing. A recent report by comScore revealed that 57.4 million people in Germany access the Internet via a personal computer or laptop, spending more than 24 hours per visitor online during a month. According to a current study by eMarketer, Germany is also the second-place spender in Western Europe, following the UK market with $5.65 billion in digital ad spending this year, which represents a 12 percent growth rate compared with 2012. It thus represents an important market for OpenX.

The DACH market is one of the strongest contributors to ad spending growth in Europe and we’re excited to bring OpenX’s technology to the region,” said Jason Fairchild, Chief Revenue Officer, OpenX. 

This latest expansion follows the opening of OpenX’s Japanese office in Tokyo in September 2012 and brings the number of OpenX offices to five, including Los Angeles, New York and London.

OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

Source: OpenX Technologies