17 January 2014

Ontario to Open International Marketing Office in Brazil

17 January 2014 - Ontario is opening its newest International Marketing Centre (IMC) in São Paulo, Brazil. The new office fulfils a key commitment of Ontario's Going Global Trade Strategy and the official opening will be marked during a business mission to Brazil led by Dr. Eric Hoskins, Minister of Economic Development, Trade and Employment, from January 22-24.

As the world's sixth largest economy, Brazil is among the so-called BRIC countries -- Brazil, Russia, India and China -- characterized by rapid economic growth and strong demand for goods and services. Brazil's economy is generating strong demand in areas where Ontario has expertise including infrastructure development, information technology, agri-food, mining equipment and services, and financial services.

Ontario's network of 11 International Marketing Centres provide an on-the-ground presence in high-potential markets, helping Ontario firms to grow their exports while promoting the province as a destination for investment. Ontario has IMCs in São Paulo, New York, San Francisco, Mexico City, London, Paris, Munich, Beijing, Shanghai, Tokyo and New Delhi (including a satellite office in Mumbai).

Co-located in a Canadian embassy, high commission or consulate, each IMC is led by a Senior Economic Officer (an Ontario employee), supported by one or two local staff members. The co-location model has proven to be cost-effective and strengthens federal-provincial cooperation. Since April 2013, Ontario’s IMC network has assisted more than 350 companies to access export markets, while contributing to nine investment projects that will secure more than 250 jobs in the province.

Dr. Eric Hoskins, Minister of Economic Development, Trade and Employment said, “Building our business with Brazil will translate into jobs for Ontario communities. The launch of the São Paulo office demonstrates our long-term commitment to the Brazilian market as we expand and diversify Ontario’s international business profile.”

Source: Ontario Government