13 February 2014

Spredfast Opens New Office in the UK

Austin, Texas - 13 February 2014 - Spredfast, the leading independent social relationship platform, has opened its office in the United Kingdom. Currently the company serves customers in more than 20 different countries including British Airways, Vodafone UK, and Reed Business Information - UK. Now with a U.K. hub in London, Spredfast will be able to support the increasing demand from international brands and further its global expansion efforts.

This move comes on the heels of a record funding round for Spredfast, where the company raised $32.5 million in growth capital. In order to achieve the company's aggressive global expansion efforts, Spredfast selected the U.K. to serve as a home base for entry into the booming European market. 

Oana Neumayer, vice president of EMEA, will lead Spredfast in the U.K. In this new role, Neumayer will be responsible for overall management of Spredfast's U.K. operations including sales and continued growth of the Spredfast community. Previously, Oana served as Managing Director of Syncapse EMEA and APAC, where she spearheaded the company's global expansion efforts and managed strategic partnerships with multiple Fortune 500 clients.

"Spredfast experienced unprecedented growth in 2013, as did the social media market itself -- changing from a mere broadcast medium to one that is much more targeted," said Rod Favaron, CEO of Spredfast. "With this in mind, our company is committed to providing every brand, worldwide, with the most robust, social relationship platform on the market so they can reach their customers in a highly targeted, effective way and build lasting relationships. By opening an office in the U.K. and bringing on Oana, we are taking our first step -- of many -- towards global expansion."

Based in Austin, Texas, Spredfast provides a social relationship platform that empowers enterprise brands to build lasting relationships by creating great social experiences. Some of the enterprise and agency adopters on board with Spredfast include AT&T, Warner Brothers, Whole Foods Market, AARP, AGAIN Interactive, HomeAway, and Ogilvy. 

Source: Spredfast