Minneapolis – 14 July 2014 - General Mills has inaugurated its first innovation, technology and quality center in China. The $15 million facility, spanning 75,000 square feet, is the first major technical center outside of the General Mills worldwide headquarters in Minneapolis. The state-of-the-art complex will focus on developing high-quality products for Chinese consumers including snacks, convenient meals, yogurt and super premium ice cream. Inside it will house centers for product research and development, food safety, food nutrition research, and food sensory evaluation.
“Our new technical center in Shanghai provides General Mills a tremendous opportunity to accelerate innovation in the Greater China region and better support this rapidly expanding business,” said Ken Powell, Chairman and CEO. “By bringing our world-class capabilities to the region, we will increase our agility to act on emerging consumer trends, enable bigger and better innovation pipelines, and establish a food safety center of excellence for our business.”
General Mills also operates technical centers in Minneapolis, France, India and Brazil. In addition, the company’s Cereal Partners Worldwide joint venture with Nestlé has a research center in Switzerland.
Today, China is one of the company’s largest growth markets with brands such as Wanchai Ferry dim sum, Häagen-Dazs ice cream and Bugles and Trix snacks. Constant-current net sales for China have grown at a 15 percent compound rate over the past four years, reaching over $700 million dollars in 2014. General Mills expects double-digit net sales growth from Greater China this fiscal year. Last week, the company announced that it will expand its geographic presence for Haagen-Dazs, adding 80 new shops and entering 16 new cities in China. The company also is preparing to enter the $8 billion yogurt category and has begun construction on a new manufacturing facility in the region.
General Mills is one of the world’s leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2014 worldwide sales of US $17.9 billion.
Source: General Mills