New York - 09 July 2014 - Tapad, the leading cross-screen marketing technology company, has opened offices in London and Frankfurt. A strong team comprised of former Google, DoubleClick, AppNexus and Tapad U.S. executives has been appointed to Tapad Europe.
Andrew Slome, Senior Vice President of Strategy & Development, will join the European team to establish Tapad’s presence with advertising agencies and brands. He will split his time evenly between Tapad’s European offices and reports to Ben Regensburger, President of Tapad Europe. Additional new hires, all reporting to Regensburger, include Frankfurt-based Thomas Leitner, Senior Solutions Engineer, and Stephanie Haag, Account Director; both are formerly of Google/DoubleClick. Sarah Divan, Business Development Director (formerly of IDG) and Mathilde Natier, Account Director (formerly of AppNexus), are based in London.
“Growth in device ownership is fueling a worldwide need for marketing campaigns that extend, in a unified way, across screens,” said Regensburger. “We’re assembling a first-rate team to meet that demand with the delivery of the most advanced, proven cross-screen technology available today.”
Areas of concentration for Tapad Europe will include replicating the success U.S. brands and marketing agencies have achieved with unified, cross-screen campaigns. The company will also make its patent-pending Device Graph technology available for license later this year. The first Tapad product launch in Europe is slated for Q3 2014.
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami and San Francisco.
Source: Tapad Inc.