Sydney and New York - 31 July 2014 – MediaMath has opened a new office in Sydney, Australia. In addition, a number of the staff from Kinected – one of Australia’s leading advertising technology companies – will join the MediaMath team in Australia. This news follows recent announcements of office openings in both Singapore and Japan as the company further expands in the region.
Kinected has worked in partnership with MediaMath for the past two and a half years in Australia. The Kinected staff who were previously aligned with MediaMath clients will now operate from the Sydney office as part of the MediaMath team. Meanwhile, the remaining members of the Kinected team will continue to focus on other projects as a separate entity.
Erich Wasserman, Co-Founder and Chief Revenue Officer, commented, “We are delighted to further establish MediaMath’s presence in the Australian market and are very excited to bring the Kinected team into the MediaMath family. We will help brands and agencies to further capitalise on the wealth of opportunities in Australia, APAC, and beyond. This is a very exciting time for MediaMath and we anticipate more announcements within the region in the near future.”
Based in New York with 12 locations across 5 continents, MediaMath develops digital marketing technology and offers industry expertise that enables marketers to connect with consumers individually and at scale, across the entirety of the world’s digital media.