Washington, D.C. - 29 September 2014 - Infinitive, a consultancy headquartered in the Washington, D.C. metropolitan area, has launched its operations in the United Kingdom. Fiona Davis has been named Managing Director of UK Operations, which will focus on digital advertising solutions and customer and audience intelligence
“As our digital media clients increasingly globalize their marketing and advertising operations, it makes sense for us to expand our footprint as well,” said Denis McFarlane, CEO, Infinitive. “Establishing a presence in London enables us to further support our clients’ success in the highly dynamic digital media and publishing marketplace.”
“Customer and audience intelligence is in high demand for marketers and publishers alike. This new European office will better enable Infinitive to assist customers in putting robust data platforms and processes in place to leverage the rich sources of data they have accumulated across their organizations,” said Ms. Fiona Davis.