Padua - 19 September 2014 - Safilo Group, the Italian eyewear creator, has strengthened its presence in the Middle East markets with the opening of a locally incorporated company, fully owned by Safilo, in Dubai, UAE. The newly opened showroom and office in Dubai will serve all customers of the United Arab Emirates, Kuwait, Bahrain, Qatar, Oman and Saudi Arabia, and function as Safilo’s Headquarter of the new Middle East and Africa region.
The new Safilo Middle East Free Zone Establishment (FZE) is opening at the Dubai Airport Free Zone (DAFZ), ranked amongst the top free zones in the Middle East and in the world. It includes 200m² of Italian designed showroom and offices, to showcase the full collections of all the 24 brands in Safilo’s prestigious international brand portfolio.
The Middle East represents one of the top two Global Retail Destinations (according to CBRE) behind London, and ahead of New York. It is therefore a well-timed move for Safilo Group to explore this growing major retail market directly.