18 December 2014 - Nestlé will open a Nescafé Dolce Gusto factory in Southeast Brazil in 2015. It will be the first production facility for Nescafé Dolce Gusto capsules outside of Europe. The company is investing CHF 72 million (BRL 200 million) in the factory, which will be located in Montes Clares in the Minas Gerais state. The new operation will generate 90 jobs initially and a further 1,000 indirect jobs via its supply chain.
“We have been continually investing in people, in technology and in innovation in Brazil over the years. The new Nescafé Dolce Gusto factory reflects our long-term commitment to Brazil and evidences our trust in a country where we have had successful operations for over 90 years,” stated Paul Bulcke, Nestlé Executive Vice President and Zone Director for Americas.
Brazil is the largest coffee producer in the world by volume and is also one of the fastest growing markets for coffee capsules. The coffee capsule market in Brazil grew by over 45% in 2013. Nestlé started selling Nescafé Dolce Gusto products in Brazil in 2009. The brand is the top selling single pod coffee capsule in the country today.
Nestlé’s new factory will produce a variety of Nescafé Dolce Gusto capsules popular in Brazil, ranging from European favourites like Caffe Buongiorno and Barista Espresso to local flavours like the Nescau chocolate capsule. In addition to supplying the domestic market, the factory in Montes Claros will export to other Latin American countries as well.
“We have been developing the coffee industry in Brazil for over 60 years. The Nescafé Dolce Gusto plant reinforces our commitment to the local coffee industry and our dedication to innovation in coffee. The new factory will benefit the domestic market as a whole; adding value to the coffee value chain and all its stakeholders,” said Juan Carlos Marroquin, Nestlé Brazil Chief Executive Officer.
Nescafé was developed in 1938 as the world’s first soluble coffee, using surplus Brazilian coffee beans. Today Nescafé is present in more than 180 countries and continues to lead the coffee beverage category. One of the brand’s biggest successes and breakthrough innovations is Nescafé Dolce Gusto, which is the fastest growing coffee machine in the world and close to becoming a billionaire brand in its own right.